- Keeping your site updated encourages customers to return.
Customers will want to visit your website again if new and useful information is regularly added. New products and services, special offers, program and schedule changes, pdf documents and staff changes all need to be added to your website on a regular bases. As time goes by you may see the usefulness of adding a search tool, automated forms, videos or other interactive functions. You may discover better ways to organize your information or improve the usability of your site.